How to create an open text block on a survey in Mailchimp

Here is how to create an open text block on a survey in mailchimp

First click on "Audience" item in the left sidebar menu
Then click on "Surveys" link in the expanded Audience menu
Next click on "Create new survey" button in the top right corner
Then click on the survey name input field
Next enter "Sample Survey" in the survey name field
Then click on the Audience dropdown menu
Next click on "Begin" button to start creating the survey
Then click on the "Add question" button in the center of the question types slider
Finally select the "Open text" button in the question types dropdown menu

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Why should you create an open text block on a survey in Mailchimp

Mailchimp is a dynamic platform designed to empower businesses in managing and optimizing their marketing efforts.

Incorporating an open text block in a Mailchimp survey allows you to capture detailed, unstructured responses from your audience.

This feature enhances your ability to gather nuanced insights, revealing customer sentiments and suggestions that multiple-choice questions might miss.

By leveraging open text blocks, you enable respondents to express opinions freely, facilitating deeper analysis and fostering improved customer engagement.

Last update

June 10, 2026

Tutorials