How to create an introduction text on a survey in Mailchimp

Here is how to create an introduction text on a survey in mailchimp

First, click on "Audience" in the left sidebar
Then, click on "Surveys" in the left sidebar
Next, click on the "Create new survey" button
Then, click on the text input field for "Survey name"
After that, click on the "Begin" button
Next, click on the "+" button to add a question
Then, click on the "Introduction" option
Next, click on the radio button for "Text introduction"
Then, click on the "Your copy goes here..." text input field and enter your text introduction
After that, click on the "Continue to design" button
Then, click on the "Review" button
Finally, click on the "Continue" button

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Why should you create an introduction text on a survey in Mailchimp

Mailchimp is a powerful marketing platform designed to help users manage and engage with their audience effectively.

Creating an introduction text on a survey in Mailchimp is a feature that enhances the participant's experience by providing a friendly and informative entry point.

This feature sets the stage, communicates the survey's purpose, and encourages engagement, laying the foundation for meaningful responses.

By using this feature, users can create a more inviting survey environment, which fosters trust and increases the likelihood of gathering valuable insights.

Last update

May 20, 2026

Tutorials