Apollo
Apollo is a B2B sales intelligence platform for lead generation and outreach.
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How to create a persona on Apollo

Here is how to create a persona on apollo

  1. First click on "Settings" in the left sidebar menu
  2. Next click on "Prospecting" in the left sidebar menu
  3. Then click on "Personas" in the expanded Prospecting menu
  4. Click on "Add Persona" button in the main content area
  5. Click in the Persona Name text field to enter a name
  6. Click on the "Job Titles" dropdown menu
  7. Select "Advanced" tab in the Job Titles section
  8. Click on "Industry & Keywords" dropdown section
  9. Click on "Location" dropdown section
  10. Configure the information on the "Contact" tab in the Location section
  11. Click on "Employees" dropdown section to access the details
  12. Next click on the "Save Persona" button to save your Persona settings
  13. Finally click the "Done" button to complete creating the persona

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Why should you create a persona on Apollo

Apollo is a powerful platform designed to streamline sales and marketing efforts by providing robust data and insights.

Creating a persona on Apollo is a dynamic way to leverage detailed information about your target audience. This feature allows you to tailor marketing strategies by integrating specific customer demographics, preferences, and behaviors.

By using personas, businesses can enhance engagement, as content becomes more personalized and relevant, leading to increased conversions and customer satisfaction.

Last update
February 18, 2026
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