Klaviyo

Klaviyo is a unified customer platform that helps online brands own their data, automate marketing, and build lasting relationships through personalized email, SMS, and customer experiences at scale.

Website

klaviyo.com

Industry

Leadgen

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How to create a new segment in Klaviyo

Here is how to create a new segment in klaviyo

First click on the "Audience" option in the left sidebar menu
Next click on "Lists & segments" in the expanded Audience menu
Click on the "Create New" button in the top-right corner
Then select "Create segment" from the dropdown menu
Enter a name for your new segment in the segment name field
In the tags field, add tags if needed
Next define the segment conditions and specify who should be included in your segment
Finally once all conditions are set, click the "Create segment" button in the top-right to save the new segment
The new segment has been successfully created and is ready to use

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Why should you create a new segment in Klaviyo

Klaviyo is a powerful tool designed for effective email marketing through advanced customization and automation.

Creating a new segment in Klaviyo allows marketers to categorize their audience based on specific criteria, enabling targeted and personalized communication.

This feature enhances engagement by ensuring the right message reaches the right individuals, improving open rates and conversion potential.

Utilizing segmentation in Klaviyo leads to more efficient marketing strategies, translating to higher customer satisfaction and business growth.

Last update

February 4, 2026

Tutorials