How to create a new audience in Mailchimp

Here is how to create a new audience in mailchimp

First click on the "Audience" option in the left sidebar
Then click on "Add contacts"
Select "Add a subscriber" from the dropdown menu
Fill in the subscriber's email, name, address, phone number, and birthday
Click on "Add tags" to add any relevant tags to help organize your contacts
Select the tag you want
Then click "Add tags" to confirm
Under Marketing Permissions, select the option that corresponds to the permission you want to grant the person
Finally, click "Subscribe" to add your new subscriber to the audience

Create your own interactive guide with Guideflow

Why should you create a new audience in Mailchimp

Mailchimp is your go-to marketing automation platform, designed to streamline your email campaigns and empower customer engagement like never before.

Creating a new audience in Mailchimp is fundamental to tailoring your marketing communications effectively. It allows you to organize your contacts based on specific interests or behaviors, leading to more personalized and efficient campaign management.

This feature empowers you to target specific groups with relevant content, enhancing customer experience and increasing the likelihood of conversion.

Last update

June 10, 2026

Tutorials