Klaviyo
Klaviyo is a unified customer platform that helps online brands own their data, automate marketing, and build lasting relationships through personalized email, SMS, and customer experiences at scale.
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How to change your account name in Klaviyo

Here is how to change your account name in klaviyo

  1. First click the current account name in the bottom left corner
  2. Next click on "Settings" option in the dropdown menu
  3. Click on "Organization" tab in the settings sidebar
  4. Locate the "Contact information" section
  5. Edit the "Default sender name" if needed
  6. Then under the "Company/organization name" field, enter your new organization name
  7. Finally click on the "Save" button in the top right corner to apply the change
  8. Your account name is now updated. If you don’t see the change, refresh the page

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Why should you change your account name in Klaviyo

Klaviyo is a powerful marketing automation platform designed to help businesses grow by personalizing customer communications.

Being able to change your account name in Klaviyo offers flexibility and organization. This feature is particularly beneficial when managing multiple stores or projects, allowing you to customize your account labels for easier navigation and clarity.

With a unique and relevant account name, team collaboration becomes more efficient, reducing the chances of confusion and ensuring everyone has a clear understanding of the purpose and ownership of each account.

Last update
February 4, 2026
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