Sendgrid
SendGrid is an email delivery platform that helps businesses send transactional and marketing emails at scale. It offers reliable deliverability, powerful APIs, and analytics tools to ensure messages reach inboxes and drive engagement.
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How to add a custom field in SendGrid

Here is how to add a custom field in sendgrid

  1. First click on "Marketing" in the left sidebar menu
  2. Click on "Custom Fields" option in the expanded Marketing menu
  3. Next click the "New Custom Field" button in the top-right corner of the Custom Fields page
  4. Then enter a name for your custom field
  5. Select a field type from the available options
  6. Finally click the "Create Field" button to create the new custom field

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Why should you add a custom field in SendGrid

SendGrid is a powerful tool designed to effortlessly send emails at scale, ensuring they reach the right audience.

One standout feature is the ability to add custom fields, which enhances your email personalization strategy. By creating these fields, you can store unique customer data and tailor messages to increase engagement.

Implementing custom fields not only personalizes interactions but also deepens the customer relationship. This feature unlocks targeted marketing opportunities, making your email campaigns not just effective but also meaningful.

Last update
March 9, 2026
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