How to enable purging hard and soft bounces in Sendgrid
Here is how to enable purging hard and soft bounces in sendgrid
- First click on the "Settings" menu item in the left sidebar
- Click on the "Mail Settings" option in the Settings submenu
- Scroll down to the Suppression Settings section
- Next click on the edit icon next to "Purge Hard & Soft Bounces"
- Enter the number of days you want hard bounces to remain on the suppression list
- Then enter the number of days you want soft bounces to remain on the suppression list
- Finally click on the "Save" button to confirm
- Sendgrid will now automatically remove contacts from your hard and soft bounce lists that exceed the configured age
Why should you enable purging hard and soft bounces in Sendgrid
SendGrid is a premier cloud-based SMTP provider that helps you deliver your emails seamlessly.
Enabling purging of hard and soft bounces in SendGrid optimizes your email deliverability by cleaning up your contact lists. Hard bounces occur when an email is permanently rejected, while soft bounces are temporary delivery issues.
Purge these bounces to maintain a high sender reputation and ensure messages reach your audience more effectively. The feature helps in sustaining an engaged list, minimizing bounce rates, and enhancing communication strategies seamlessly.
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