SendGrid is a premier cloud-based SMTP provider that helps you deliver your emails seamlessly.
Enabling purging of hard and soft bounces in SendGrid optimizes your email deliverability by cleaning up your contact lists. Hard bounces occur when an email is permanently rejected, while soft bounces are temporary delivery issues.
Purge these bounces to maintain a high sender reputation and ensure messages reach your audience more effectively. The feature helps in sustaining an engaged list, minimizing bounce rates, and enhancing communication strategies seamlessly.