Klaviyo
Klaviyo is a unified customer platform that helps online brands own their data, automate marketing, and build lasting relationships through personalized email, SMS, and customer experiences at scale.
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How to rename a tag group in Klaviyo

Here is how to rename a tag group in klaviyo

  1. First click your organization name in the bottom left corner
  2. Next click on "Settings" option in the user dropdown menu
  3. Click on "Tags" option in the left settings menu
  4. Find the tag group you want to rename in the tags section
  5. Then click on the menu icon (three dots) in the top-right corner next to it
  6. Select the "Edit tag group" option in the dropdown menu
  7. Enter a new name for the tag group in the name field
  8. Finally click on "Update tag group" button to apply the new name

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Why should you rename a tag group in Klaviyo

Klaviyo is a powerful platform designed to enhance email marketing through personalization and data-driven insights.

The ability to rename a tag group in Klaviyo adds flexibility, helping users keep their workflows organized and intuitive.

This feature is particularly beneficial for maintaining clarity as strategies evolve, ensuring tags always reflect current campaigns and audiences.

Ultimately, renaming tag groups streamlines processes and aids in the efficient management of customer segments, leading to more targeted and effective communication.

Last update
February 4, 2026
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