How to insert a button block in an email in Mailchimp

Here is how to insert a button block in an email in mailchimp

First click on the "Campaigns" menu item in the left sidebar
Then click on the "Edit" button next to the Testing Email campaign
Next click on the "Edit design" button in the email preview panel
In the left sidebar, click on the "Button" block element to add it to your email design
Click on the URL input field in the left settings panel and enter the button's destination URL
Finally click on the "Add button text" placeholder in the email preview area to customize the button's text

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Why should you insert a button block in an email in Mailchimp

Mailchimp is a dynamic marketing platform designed to empower businesses with effective communication tools.

Inserting a button block in an email in Mailchimp is a feature that seamlessly enhances your email marketing efforts. A button block allows you to integrate clickable call-to-action elements directly within your email content.

This feature is particularly beneficial because it helps to drive engagement, guiding recipients toward specific actions like visiting a website or downloading a resource. By using button blocks, you create a visually appealing, interactive experience that encourages user interaction.

Last update

May 26, 2026

Tutorials