How to input an open text block on a survey in Mailchimp

Here is how to input an open text block on a survey in mailchimp

First click on "Audience" item in the left sidebar menu
Then click on "Surveys" link in the expanded Audience menu
Next click on "Create new survey" button in the top right corner
Then click on the survey name input field
Next enter "Sample Survey" in the survey name field
Then click on the Audience dropdown menu
Next click on "Begin" button to start creating the survey
Then click on the "Add question" button in the center of the question types slider
Finally select the "Open text" button in the question types dropdown menu

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Why should you input an open text block on a survey in Mailchimp

Mailchimp is a versatile platform designed to optimize your marketing through effective email campaigns and surveys.

Integrating an open text block into your Mailchimp survey allows respondents to express their opinions freely, offering invaluable qualitative insights that go beyond numeric ratings.

This feature enhances data richness by capturing specific feedback, enabling you to understand customer preferences on a deeper level and tailor your strategies accordingly.

Ultimately, it fosters a more engaging and interactive survey experience, allowing for a comprehensive analysis and improved customer satisfaction.

Last update

May 26, 2026

Tutorials