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What is Orum?

Orum is a sales engagement platform that helps businesses automate and optimize their outbound sales processes. It leverages the power of artificial intelligence (AI) and automation to streamline lead generation, prospecting, and sales outreach, enabling sales teams to connect with more prospects and close deals faster.

Who is Orum for?

• Sales Teams: Orum is designed for sales teams of all sizes who engage in outbound sales activities. It caters to individual sales representatives as well as sales managers who want to maximize their team's productivity.
• B2B Businesses: Orum is beneficial for B2B businesses that rely on outbound sales to generate leads and acquire new customers. It helps them reach a larger audience and improve their sales conversion rates.
• Sales Operations: Orum is advantageous for sales operations professionals who are responsible for optimizing sales processes and implementing sales technologies. It provides them with a platform to automate and scale their outbound sales efforts.

How does Orum work?

Orum works by automating and optimizing outbound sales activities through AI-powered technology. It integrates with existing CRM systems and phone systems to identify the most promising prospects, automate dialing, screen out voicemails and busy signals, and connect sales representatives with interested leads in real-time.

How is Orum used?

• Lead Generation: Orum helps sales teams generate more leads by leveraging AI to identify high-quality prospects. It uses data and analytics to prioritize leads based on various factors, such as firmographics, behaviors, and buying signals.
• Sales Outreach: Orum enables sales representatives to automate their outbound sales calls. It dials multiple numbers simultaneously, screens out uninterested prospects and voicemails, and routes interested leads to available sales representatives for immediate conversations.
• Sales Productivity: Orum boosts sales productivity by minimizing time spent dialing, leaving voicemails, and dealing with uninterested prospects. It increases the number of meaningful conversations sales representatives have, allowing them to focus on closing deals.
• Performance Analytics: Orum provides analytics and real-time reporting on sales call activities. It tracks key metrics, such as call volume, call duration, and conversion rates, to help sales managers optimize processes and identify areas for improvement.

By utilizing Orum, sales teams can automate their outbound sales processes, increase their efficiency and productivity, and ultimately drive better results in their sales efforts.