How to compare trends?

What is Google Trends?

Google Trends is a public web facility by Google that provides insights into the popularity and trend of specific keywords and topics across different regions and languages. It shows the frequency at which a search term is entered relative to the total search volume[^1][^5].

Who is it for?

Google Trends is useful for businesses, researchers, journalists, and marketers who want to understand the popularity of a keyword or topic in a specific region or language. It enables them to analyze consumer behavior, monitor competitors, measure the success of ad campaigns, and develop content strategies[^2].

How does Google Trends work?

Google Trends analyzes the frequency of search terms entered into Google's search engine and compares it with the total search volume. It provides a relative popularity score for each search term over time and displays it using graphs. The tool also highlights regional differences in search volume and offers related topics and queries[^1][^3].

How is Google Trends used?

Google Trends is used to gain insights into consumer interests, trends, and behaviors. It helps businesses understand the popularity of a particular topic or keyword in a specific region or language. Researchers and journalists utilize it for tracking real-time trends and predicting the popularity of events. Marketers can leverage Google Trends to monitor the success of ad campaigns and inform content strategies[^2][^4]. See a quick interactive demo about Google Trends