How to compare branded vs non-branded traffic in Semrush
Here is how to compare branded vs non-branded traffic in semrush
- First click on the "SEO" tab in the main navigation menu
- In the left-hand sidebar, click "Organic Research" under the "Competitive Research" section
- Enter your domain in the domain input field
- Click "Search" to open the Organic Research report
- Click on the "Positions" Tab
- Click the dropdown of the "Advanced Filters" and select "Branded" or "Non-branded" to compare metrics
Why should you compare branded vs non-branded traffic in Semrush
Semrush is a powerful digital marketing toolkit designed for SEO, advertising, content, and competitive research.
Comparing branded vs. non-branded traffic in Semrush empowers businesses to understand the strength of their brand influence compared to general search queries.
This feature offers valuable insights into brand recognition and the effectiveness of marketing strategies. Leveraging these insights helps in devising targeted marketing strategies, maximizing both brand awareness and traffic quality for business growth.
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