Klaviyo
Klaviyo is a unified customer platform that helps online brands own their data, automate marketing, and build lasting relationships through personalized email, SMS, and customer experiences at scale.
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How to change the background color of your sign-up form in Klaviyo

Here is how to change the background color of your sign-up form in klaviyo

  1. First click on "Sign-up forms" in the left sidebar
  2. Locate the form you want to edit from the list
  3. Next click on the three dots menu button next to the form
  4. Select the "Edit" option from the dropdown menu
  5. Head to the "Styles" section and scroll to the Form Background settings
  6. Then click in the background color input field
  7. Next enter a HEX or RGB color code for your background
  8. Alternatively, use the Color Picker to select your desired color
  9. Finally click the "Publish changes" button in the top-right corner to apply the background color change

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Why should you change the background color of your sign-up form in Klaviyo

Klaviyo is a powerful marketing platform designed to enhance customer engagement through personalized email and SMS campaigns.

One standout feature allows you to change the background color of your sign-up form easily. This customization enables your form to better align with your brand's visual identity, creating a more cohesive and professional look.

Adjusting the background color can significantly impact your form's appeal, drawing more attention and encouraging users to sign up. By enhancing visual consistency, you ensure a seamless user experience that fosters trust and customer loyalty.

Last update
February 18, 2026
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