How to create a campaign?

What is ActiveCampaign?

ActiveCampaign is a customer experience automation platform that allows businesses to automate their marketing, sales, and customer service processes. It offers a range of features, including email marketing, marketing automation, CRM, and machine learning, to help businesses engage with their customers throughout their journey. ActiveCampaign aims to streamline and optimize customer interactions to drive sales, increase customer loyalty, and improve overall business productivity.

Who is it for?

ActiveCampaign is suitable for businesses of all sizes and industries that want to automate and personalize their marketing and sales processes. It is particularly beneficial for small and medium-sized businesses that want to scale their marketing efforts without investing extensive resources. ActiveCampaign caters to marketers, sales teams, and customer service professionals who want to increase customer engagement, nurture leads, automate repetitive tasks, and create personalized experiences for their customers.

How does ActiveCampaign work?

ActiveCampaign works as an integrated platform that combines various tools and features to automate and optimize the customer experience. Users start by creating an account on ActiveCampaign's website and can then access the platform's functionalities. ActiveCampaign provides a visual automation builder that allows users to create complex marketing and sales workflows based on triggers, conditions, and actions. Users can automate email marketing campaigns, personalize messages based on customer behavior, track website interactions, manage customer relationships with the built-in CRM, and utilize machine learning to optimize their marketing efforts. ActiveCampaign offers integrations with other tools and platforms, allowing users to streamline their workflows and access valuable data.

How is ActiveCampaign used?

ActiveCampaign is used by businesses to automate and personalize their marketing, sales, and customer service processes. Users start by setting up their account on ActiveCampaign's website. They can then create email marketing campaigns, segment their audience, and schedule automated email sequences. Users can also create marketing automation workflows to trigger actions based on customer behavior or specific events. The built-in CRM helps users manage customer relationships, track interactions, and create personalized experiences. ActiveCampaign provides analytics and reporting to measure the effectiveness of campaigns and optimize strategies. Users can integrate ActiveCampaign with other tools, such as e-commerce platforms and customer support systems, to create a seamless experience for their customers.

See a quick interactive demo about ActiveCampaign