How Stukent enhanced product showcasing and understanding with interactive demos

About Stukent

Stukent is a leading provider of digital courseware and simulations designed to enhance marketing and business education. Founded in 2013 and headquartered in Idaho Falls, Idaho, the company serves educators and students across the U.S. and beyond. With a team of over 100 employees, Stukent equips classrooms with real-world learning tools that mirror today’s business challenges. Its target market includes high schools, colleges, and universities seeking up-to-date, hands-on learning experiences.

Challenge

Static presentations like PowerPoint couldn't capture the dynamic nature of their simulations. Professional video production was too expensive and inflexible for their needs. The company needed a better way to demonstrate their platform's capabilities without granting full access to prospects.

Their customer support team also faced challenges. They needed a more effective tool to visually answer complex questions about the platform. Support staff struggled to explain intricate features using words alone.

Additionally, Stukent needed to streamline their internal training processes. New team members required onboarding for complex systems. The company's rapid feature updates made it difficult to keep training materials current.

"We needed a way to guide people through our platform that was more engaging than a PowerPoint, but more cost-effective than professional video production." - Garrett Brock, VP of Marketing at Stukent

Key challenges:

Solution

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Stukent overcame these challenges by providing an interactive and easy-to-deploy solution. Within just 8 hours of signing the contract, Stukent's team had created their first demo using Guideflow. Various departments started using the tool for different use cases.

Interactive demos to guide prospects before full access

Stukent created interactive demos that simulate the real experience of using their platform. Instead of relying on static videos or PowerPoint presentations, prospects can now navigate a guided version of the tool at their own pace. This approach captures users’ attention and gives them a concrete preview of the product’s value before granting full access.

Visual guides for more effective customer support

The support teams now answer customer questions more visually and explicitly. Instead of sending lengthy text explanations or static screenshots, they can share interactive flows that demonstrate solutions step by step. This reduces back-and-forth communication and improves user satisfaction by making it easier to understand how to use the platform.

Interactive training flows to fast-track employee onboarding

The team created interactive training flows to explain internal processes and tools like Salesforce. By sharing these flows via Slack, new hires can train independently and at their own pace, reducing the workload for HR and operations teams.

Personalizing demos to only highlight what matters

Stukent needed to improve its demos based on context while ensuring data confidentiality. The team has been able to hide sensitive information, blur certain sections, and adjust the display without technical assistance with the HTML editor.

This flexibility was a key asset for customer support, allowing them to personalize visual responses, and for sales teams, who could adapt presentations for different prospects. As Garrett Brock, VP of Marketing at Stukent, noted: "The HTML feature is pretty freaking cool. It allows us to fine-tune our demos, turning elements on and off, hiding sensitive information, and blurring sections for privacy. This level of control, especially for non-developers, is invaluable."

Benefits

Better product showcasing on landing pages

Interactive demos have completely transformed how Stukent presents its product to prospects. Instead of blindly navigating an unfamiliar platform or relying on text descriptions, visitors can now interact with interactive demos of the product. This shift has not only increased engagement but also shortened the decision-making cycle. Prospects quickly understand if the platform meets their needs and move forward faster.

Faster support response times with visual explanations

Integrating interactive demos into customer support has had a direct impact on team productivity and user experience. Instead of writing long explanations or sending screenshots that may not fully address an issue, agents can now respond in just a few clicks with an interactive guide. This approach has reduced ticket resolution times and improved customer satisfaction, as users can find answers more quickly. By decreasing the volume of repetitive inquiries, the support team can also dedicate more time to complex requests, enhancing overall service quality.

Streamlined onboarding and internal training

Stukent is moving very quickly with its product developments and onboarding new employees on the platform was a major challenge for Stukent. Thanks to interactive training demos, new hires are no longer reliant on lengthy and sometimes outdated training sessions. They can now learn at their own pace, directly within their work environment, through demos that reflect the latest product updates. This autonomy has not only reduced onboarding time but also allowed employees to become operational faster, improving overall team efficiency and reducing the burden on managers for initial training.

Why Guideflow?

Guideflow transformed product showcasing, customer support, and training by making the experience interactive and immersive. Instead of simple videos or static presentations, it allowed Stukent's leads and customer to explore the platform in real conditions before gaining full access. The result: better-informed prospects, more visual support, and faster onboarding, reducing team workload while improving efficiency. Easy to deploy and customize without technical expertise, Guideflow boosts conversions, optimizes ticket resolution, and streamlines training, making it a key asset for user adoption and engagement.