How Forest Admin optimized user onboarding time and doubled engagement with interactive demos

About Forest Admin

Considering the advanced nature of the product, Forest Admin needed to build a solid product marketing team, to efficiently communicate platform benefits to potential customers and guide existing users toward deeper adoption.

The Product Marketing Manager, led by Monika, is to translate product technicalities into compelling business narratives to ensure that the product resonates across different industries, personas, use cases, and tech-savviness levels. By collaborating closely with sales, product, and support departments, they maintain consistent messaging.

They create simple and clear messaging that highlights the platform's unique value proposition in universally understandable terms, while demonstrating Forest Admin's flexibility in ways relevant to various industries and customer needs.

Challenge

"We're not just dealing with one type of customer here. Everyone wants something different from fintech to e-commerce, banks to insurance companies. And our platform? It bends over backward to give it to them." - Monika Ambrozowicz, Lead Product Marketing Manager

Traditional demo approaches couldn't capture Forest Admin's dynamic nature. Static screenshots and generic walkthroughs failed to show how the platform adapts to specific industry requirements and workflows. The product marketing team was caught in a cycle of creating one-off demonstrations that never fully showcased Forest Admin's potential. This limitation hindered growth and frustrated both internal teams and customers.

Solution

‍

Through trial and error, they recognized that showing is better than telling. They switched from static descriptions to interactive product demonstrations that let people experience how their processes work. This approach allowed Forest Admin to create intuitive pathways for users from diverse technical backgrounds and industries, enabling them to discover value through their own lenses.

Blending interactive demos with product marketing communications

After implementing interactive demos, leads & users could engage with features step by step, making their learning process more practical. Product announcements gained immediate credibility as readers could experience the features firsthand rather than just reading about them. As a result, Forest Admin saw product adoption increase by 1.7x.

"We're not just telling people about our product anymore. We're letting them take it for a test drive." - Monika Ambrozowicz, Lead Product Marketing Manager

Interactive demos enabled Forest Admin to replace static descriptions with experiences demonstrating product value much faster, elevating their communication with prospects and current customers to a higher level.

Using interactive demo advanced features for personalization and to highlight only what matters

"It's like having a spotlight for your product. We can zero in on the cool bits and make sure nobody misses them." - Monika Ambrozowicz, Lead Product Marketing Manager

By integrating these personalized demos, Forest Admin successfully maintained a consistent narrative while providing custom experiences. Users could actively explore the platform while receiving guided instruction, helping them discover the "aha” moment and understand critical product functionalities much faster.

Empowering cross-functional teams with demo creation tools

This strategic implementation of interactive demos truly empowered Forest Admin's teams to work better while delivering superior experiences to customers and stakeholders alike.

Benefits

Revolutionizing user onboarding & engagement

This integrated approach created a virtuous cycle: faster user onboarding led to deeper platform understanding, which drove higher feature adoption across multiple communication channels. As a direct result, user activation rates increased substantially, while time-to-value decreased from weeks to days.

Streamlined sales processes and improved conversion rates

"It's changed the game. I'm not selling anymore. I'm just showing them how awesome we are." - Forest Admin Sales Representative

The sales team gained complete flexibility to personalize their presentations based on each prospect's industry, technical sophistication, and specific requirements. By enabling prospects to immediately envision solutions to their challenges, this approach led to more qualified opportunities and shorter sales cycles.

Accelerated product development and validation processes

"It's like we're letting them peek behind the curtain. They love it." - Monika Ambrozowicz, Lead Product Marketing Manager

This approach completed the process. Not only improving onboarding and sales processes as mentioned earlier, but also ensuring future development remains perfectly aligned with customer needs.

Why Guideflow?

They needed to transform demonstration challenge into a competitive advantage through engaging experiences that didn't require technical resources or constant maintenance as their product evolved. Guideflow provided that capability while offering the advanced features necessary to create sophisticated, targeted demos.

Beyond its advanced features, the simplicity of Guideflow empowered Forest Admin to create and maintain their interactive content, reducing bottlenecks and enabling rapid iteration based on user feedback and changing business needs.

Guideflow didn't just solve Forest Admin's demonstration challenges; it fundamentally changed how they communicate with customers, validate product decisions, and drive user adoption across their entire platform ecosystem.