How to turn on using skills data for ads on LinkedIn
Here is how to turn on using skills data for ads on linkedin
- First click on the "Me" dropdown menu in the top navigation bar
- Then click on "Settings & Privacy" option from the dropdown menu
- Next click on "Advertising data" option in the left sidebar menu
- Then click on "Education and skills" option in the Profile data section
- Finally click on the "Skills" checkbox to enable the setting
Why should you turn on using skills data for ads on LinkedIn
LinkedIn is the world's premier platform connecting professionals for networking and career development.
By activating the use of skills data for ads on LinkedIn, businesses can leverage unique insights to hyper-target their advertising. This feature allows advertisers to utilize detailed skills information directly from user profiles, ensuring that their ads reach the most relevant professional audience.
Utilizing this feature makes ad campaigns more effective, leading to better engagement and higher conversion rates, as it aligns adverts with the precise skills and expertise found in potential candidates or customers.
Last update
