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LinkedIn is a professional networking platform that helps individuals and businesses connect, share opportunities, and grow careers. It offers tools for recruiting, marketing, sales, and learning, with over 1 billion members worldwide, including executives from every Fortune 500 company.
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How to turn on using graduation year data for ads on LinkedIn

Here is how to turn on using graduation year data for ads on linkedin

  1. First click on the "Me" dropdown menu in the top navigation bar
  2. Then click on "Settings & Privacy" option in the dropdown menu
  3. Next click on "Advertising data" option in the left sidebar menu
  4. Then click on "Education and skills" option in the Profile data section
  5. Finally click on the "Last graduation year" checkbox to enable it

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Why should you turn on using graduation year data for ads on LinkedIn

LinkedIn is a professional networking platform designed to connect businesses and individuals.

Utilizing graduation year data for ads on LinkedIn allows advertisers to tailor content based on alumni experiences and career milestones.

This feature helps in delivering ads with higher relevance, providing more meaningful connections by targeting individuals at different career stages.

By tapping into this data, advertisers can enhance engagement and increase the effectiveness of their campaigns through more personalized interactions.

Last update
March 13, 2026
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