Sendgrid

SendGrid is an email delivery platform that helps businesses send transactional and marketing emails at scale. It offers reliable deliverability, powerful APIs, and analytics tools to ensure messages reach inboxes and drive engagement.

Website

sendgrid.com

Industry

Email

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How to set the purge period for hard and soft bounces in Sendgrid

Here is how to set the purge period for hard and soft bounces in sendgrid

First click on the "Settings" menu item in the left sidebar
Click on the "Mail Settings" option in the Settings submenu
Scroll down to the Suppression Settings section
Next click on the edit icon next to "Purge Hard & Soft Bounces"
Enter the number of days you want hard bounces to remain on the suppression list
Then enter the number of days you want soft bounces to remain on the suppression list
Finally click on the "Save" button to confirm
Sendgrid will now automatically remove contacts from your hard and soft bounce lists that exceed the configured age

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Why should you set the purge period for hard and soft bounces in Sendgrid

SendGrid is a powerful email delivery service designed to enhance communication through reliable and scalable email solutions.

Setting the purge period for hard and soft bounces in SendGrid allows you to maintain a clean email list by automatically removing ineffective addresses. This feature helps to improve deliverability rates and ensure your messages reach active recipients.

By optimizing your email list, you not only enhance engagement but also uphold your sender reputation, which is crucial for the success of any email marketing effort.

Last update

March 9, 2026

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