Here is how to add variants in a campaign in instantly
- First click on the "Campaigns" button in the sidebar
- Then click on the Campaign item in the campaign list
- Next, click on the "Sequences" tab
- Finally, click on the "+ Add variant" button
Instantly
Instantly is an AI-powered cold email outreach tool designed to automate lead generation and follow-ups.
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Why should you add variants in a campaign in Instantly
Instantly is a dynamic platform designed to elevate your campaign strategies with ease and efficiency.
Adding variants in a campaign on Instantly allows you to test different email versions effortlessly. This feature enables marketers to optimize content by experimenting with various elements such as subject lines and call-to-action buttons.
Using variants in campaigns helps in identifying what resonates best with your audience, leading to improved engagement and higher conversion rates. It’s about refining your strategy for maximum impact.
Last update
August 17, 2026
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