TL;DR
- Drive efficient and comprehensive external trainings for partners & resellers.
- Leverage dynamic product guides to detail every feature and its application.
- Combat knowledge gaps, inconsistent training, and lost revenue opportunities.
Introduction
Ever reminisced over a product training session and thought, "There must be a better way?" Partnership managers, head of product, sales enablement trainers, and business development reps constantly navigate the delicate art of transferring intricate product knowledge to partners and resellers. According to a recent report, a staggering 50% of training content is not retained beyond five weeks (source: PartnerStack). Moreover, another study states that nearly 43% of B2B sales reps feel they don't have the right information before reaching out to potential partners (source: Forrester Research). The repercussions? Partners and resellers, vital for product distribution, may be underselling or misrepresenting your offerings. This not only affects the bottom line but tarnishes brand reputation. There's an undeniable need to transform the way we approach these external trainings.
The problem
External training shortcomings have far-reaching consequences.
The traditional approach to training often relies on static presentations, lengthy documentation, and one-size-fits-all modules. This could lead to varied interpretations of the product, with some partners getting the essence while others are left in the shadows.
Another challenge lies in the speed of product evolution. Rapid updates mean that materials can become outdated swiftly, leading to inconsistencies in knowledge transfer.
To make it clear, let's take an example. A partner tries to pitch your product based on outdated information. The end client is impressed until they discover that what's being pitched isn't what's delivered. Disillusionment sets in.
This model leads you and your resellers and partners to missed opportunities.
The solution
Your answer is interactive guides.
Interactive product guides are dynamic and tailored, providing an in-depth look into a product's capabilities. Partners and resellers can interact, ask questions, and get real-time feedback, ensuring that their understanding aligns with the product's core value proposition.
The benefits
- Engage and enlighten: interactive guides aren't just presentations; they're experiences. Dive deeper than surface-level features, immerse partners in scenarios where the product shines, and watch as understanding morphs into expertise.
- Rapid onboarding: the beauty of interactivity is the speed at which it can convey complex ideas. Concepts that once took hours can now be grasped in minutes, paving the way for quicker, more efficient onboarding of new partners and resellers.
- Consistent training quality: gone are the days of varied training experiences. With a standardized interactive guide, every partner gets the same high-quality instruction, ensuring uniform understanding and representation of your product in the market.
Given these transformative advantages, isn't it time you adopted interactive product guides?
How to maximize the potential of interactive product guides?
Harnessing the full potential of interactive guides goes beyond mere creation. It's about iterative refinement based on feedback and staying ahead of the learning curve. Here's a step-by-step guide:
- Tailor to your audience: recognize the unique needs of your partners and resellers. Customize guides to address these specifics.
- Iterate and refine: regularly update your guides, incorporating feedback and adapting to product changes.
- Monitor engagement: use analytics to gauge where users spend the most time and identify areas of interest or confusion.
How to create your first interactive product guide with Guideflow?
Using an interactive product guide software like Guideflow can be a game-changer for external training. Here’s a simple guide:
- Identify your core features: focus on the elements crucial for partners and resellers.
- Storyboard the guide journey: outline the flow, ensuring a logical and comprehensive progression.
- Record your interactive product guide: capture the essence of your product, highlighting its potential.
- Test & refine: gather feedback and refine for maximum impact.
Create your first interactive guides with Guideflow: get started
FAQs
How do interactive guides differ from traditional training tools?
Unlike static presentations or documents, interactive guides offer a hands-on approach, ensuring deeper product understanding.
Can I customize these guides to cater to specific training needs?
Absolutely! Interactive guides are highly customizable, ensuring relevance and impact.
How does this benefit partners and resellers in the long run?
Beyond initial training, they serve as a continuous resource, reinforcing best practices and driving consistent product application.
Is there a steep learning curve to create these guides?
No, platforms like Guideflow make the creation process intuitive, even for those without a technical background.
How can I measure the effectiveness of interactive guides?
Platforms often offer analytics, providing insights into engagement, areas of interest, and areas needing further clarity.
Conclusion
Interactive product guides are revolutionizing the way we approach external training for partners and resellers. By ensuring deep product understanding, consistent training, and engagement, they pave the way for better collaboration, sales, and growth. With tools like Guideflow, crafting these guides becomes a breeze, driving tangible benefits for all stakeholders. Isn't it time you redefined your training approach?
