Provide interactive demos to your partners to help them maximize their sales and marketing efforts impact.

Traditional sales materials for partners often miss the mark. Imagine their challenge selling with static tools. Currently, a new tool can help to bridge the gap. It will enhance their pitches, boost their engagement and sales. Discover how to face this issue and what is the tool to use.

Hugo Deveze
Sep 06, 2023
0 min read


  • Enable your partners to amplify their sales prowess through engaging demos.
  • Interactive product demos help showcase the full potential and benefits of your product, providing partners with a cutting-edge tool to boost sales.
  • Tackle the struggle of ineffective partner sales pitches by offering them interactive, compelling demos.


We've all experienced that moment when a brilliant idea or product is presented to us, but the delivery falls flat. It's like having a gem inside a nondescript box. For partnership managers tasked with empowering partners to succeed, this is an all too familiar challenge. Providing partners with clear, engaging, and impactful materials is essential. Did you know that 60% of partners believe they'd sell more with better content and materials (source: Forrester Research)? Another revealing study shows that 85% of B2B buyers consider it crucial to understand a product before buying, and demos play a significant role in this (source: Gartner). When partners aren't equipped with the right tools, it's like sending them into the field with one hand tied behind their back. This is a pressing issue that requires attention.

The problem

One core challenge is that static materials or outdated videos don’t fully capture the essence of a product.

For many partners, using these traditional materials leads to missed opportunities. Without an engaging, comprehensive, and up-to-date demo, their pitch might not resonate with potential customers. This not only affects the partner's potential revenue but also the brand's reputation.

Let's take an example to deep dive in the problem. Imagine being a partner, armed with a stale presentation or a non-interactive video. You're trying to showcase the product's capabilities, but your audience's attention is drifting. It's an uphill battle.At the end of the presentation, the prospect is physically there, but his mind is elsewhere. Demos lose their value, and your company misses out on opportunities.

This situation is as damaging for your partners as it is for you, and can damage your relationships over the long term.

The solution

The game-changer: interactive demos.

These are dynamic, immersive, and tailored presentations that allow viewers to explore the product at their own pace, diving deep into features that interest them the most. For partners, this means a better engagement with potential customers. They can answer questions on-the-fly, highlight specific benefits, and truly showcase the product's value.

The benefits

  • Boost in engagement: interactive demos are not just another sales tool; they’re a powerful engagement driver. They allow partners to address specific client pain points directly and show how the product provides solutions, ensuring the pitch remains relevant and captivating.
  • Increased sales and conversion rates: interactive demos empower partners by giving them a sales tool that leads to more fruitful conversations and higher conversion rates. Customers can see firsthand the product's value, increasing the likelihood of a sale.
  • Enhanced brand image and trust providing partners with top-notch sales materials, like interactive demos, reflects well on the brand. It signals commitment to quality, innovation, and partner success, fostering trust in the process.

Given these transformative advantages, isn't it time you provided your partners with interactive product demos?

How to maximize the potential of interactive product demos?

Looking to empower your partners even more? Here's how to make the most out of interactive product demos:

  • Customize for the partner: tailor the demo to suit the specific partner’s target audience.
  • Provide comprehensive training: ensure that partners know how to use and present the demo effectively.
  • Gather feedback: regularly get input from partners on the demo's effectiveness and areas of improvement.

How to create your first Interactive product demo with Guideflow

Using interactive product demo software like Guideflow offers a tremendous advantage for partnership managers. Here’s how you can create a compelling demo:

  1. Identify your core features: highlight what sets your product apart.
  2. Storyboard the demo journey: plan out the flow of the demo to ensure it's coherent and engaging.
  3. Record your interactive product demo: capture the essence of your product in a dynamic way.
  4. Test & refine: gather feedback and continuously improve the demo based on real-world usage.

Create your first interactive demo with Guideflow: get started


How does an interactive demo differ from traditional demos?
Interactive demos allow potential customers to explore a product at their pace, offering a more personalized and immersive experience.

Can partners customize the interactive demos for their audience?
Yes, demos can be tailored to address the specific needs and pain points of a target audience, making the pitch even more effective.

How often should the demo be updated?
Regularly. As product features evolve, the demo should reflect these changes to provide the most accurate representation.

What support can partners expect when using interactive demos?
Partners are provided with comprehensive training, ensuring they can effectively use and present the demo. Continuous support is also available.

How do interactive demos enhance the partner's sales pitch?
They offer a dynamic way to showcase a product, directly addressing potential client pain points and emphasizing the product’s unique value propositions.


For partnership managers, empowering partners is the top priority. By providing them with interactive demos, you not only equip them with a dynamic sales tool but also enhance brand reputation, increase conversion rates, and foster trust. Embrace the future of sales and marketing with interactive demos.

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